Did you know that the organizations that win are not the ones with the most data, but rather the ones that translate insight into action? 

At the recent Quirks Event in Dallas, we highlighted how Jackson National Life Insurance Distributors and Advanis, through a series of interrelated qualitative and quantitative studies, are unlocking emotional and psychological drivers behind the complex purchase decision that retirement savers face: increasing retirement security through annuities.

This session helped attendees understand how revealing the human side of decision-making enables brands across industries to drive seemingly rational product adoption—into business growth. Together, Advanis and Jackson anchored a strategic research program around three operating mantras:

  1. Growth and innovation only happen when insight is designed for action

  2. Socializing insights is as important as methodology

  3. Research must influence real decisions – or it is just noise

Download the full article, with detailed recommendations that can impact your insights team today.